Sarah Harrison

Senior Associate - Intellectual Property

Sarah is a specialist intellectual property lawyer, with a focus on trade marks, branding, commercial intellectual property, and intellectual property disputes.

Sarah enjoys the dynamic and fast-moving nature of intellectual property law.  She provides immediate and commercially focused advice, recognising that intellectual property rights need to consider the wider commercial interests of each client – not exist in a vacuum.

She has more than 20 years’ experience advising clients, based in New Zealand and overseas, on a wide range of intellectual property matters.

Her extensive experience includes analysing and advising on infringement risks, national and international clearance and protection strategies, registrability issues, due diligence and intellectual property audits, negotiating settlement and co-existence agreements, and licensing.  Sarah has advised in-house counsel, SMEs and multi-nationals across a range of industries including food and beverages, honey, wine, alcohol, nutraceuticals, fashion, agribusiness, cleantech, telecommunications, energy, airlines, e-commerce, and more.

Sarah advises on trade mark disputes and assists with hearings before the Intellectual Property Office of New Zealand, IP Australia, and High Court of New Zealand.  Sarah has experience with distribution, sale and purchase, licences, and confidentiality agreements both in New Zealand and overseas.

Sarah has been a guest lecturer at the University of Auckland on intellectual property subjects.  She has also acted as a panel presenter for the Institute of Patent and Trade Mark Attorneys of Australia.

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Professional background

Recent work

Oppositions, non-use challenges, infringement challenges, domain name complaints, geographical indications

Defending and asserting intellectual property rights against competitors and third parties.

International counterfeit strategy

Advising on international counterfeit strategy for an international wine company, with emphasis on counterfeit risks in the United Kingdom and European Union.

Global branding strategies

Preparing and implementing international branding strategies across a range of industry areas, including airlines, motor industry, honey, wine, food, beverages, alcohol, nutraceuticals, software, online education, games, agribusiness, retail, ecommerce, and fashion.

Protection strategies and disputes in New Zealand, Australia, China, South East Asia, European Union, United Kingdom, South America, USA, Canada and more.

Co-existence negotiations in New Zealand, Australia, South Africa, the UK, EU, USA, and more

Negotiating and settling intellectual property disputes around the world.

Infringement strategies, opinions, and protection strategies for market entry

Advising on commercial strategies around issues on use, registration, and infringement.


  • 2001, New Zealand


  • Australian Trade Mark Attorney
  • LLM (First Class Hons), Corporate and Commercial Law, The University of Auckland
  • LLB, Victoria University of Wellington
  • BA (First Class Hons) - History, The University of Otago


  • Member, Intellectual Property Society of Australia & New Zealand
  • Member, Intellectual Property Office of New Zealand Trade Mark Technical Focus Group


  • Branding
  • Commercial Intellectual Property
  • Copyright
  • Counterfeit
  • Fair Trading Act 1986
  • Intellectual Property
  • Trade marks


  • Recognised for Intellectual Property Law, Best Lawyers
  • Recognised as the leading IP Trademark firm of 2022, Asia IP Law