Jeremy Muir

Partner - Financial Services

Jeremy is a specialist financial services, funds and investment lawyer.

He is passionate about disruptive innovation in financial services through technology (FinTech).  Jeremy is widely recognised as New Zealand’s leading lawyer for cryptocurrencies, digital tokens and coins, non-fungible tokens (NFTs), and other blockchain projects.  From helping to develop the first NZD stablecoin to being appointed as one of two special advisers to the Finance & Expenditure Select Committee enquiry on cryptocurrencies, he is at the heart of this growing sector.

Jeremy also works with retail and wholesale fund managers (including KiwiSaver and superannuation), online platforms, trustee companies, derivatives issuers, and insurers.  His clients include significant Australian and international businesses with interests in New Zealand.  He has market-leading expertise in structuring private equity and venture capital (PE/VC) funds, as well as other alternative asset vehicles, including hedge funds, property funds, forestry schemes, and marinas.

An authority on the Financial Markets Conduct Act 2013 (FMCA), Jeremy assists with managed investment schemes (MIS) and financial services licences.  He also advises on anti-money laundering and countering the financing of terrorism (AML/CFT) rules, financial service provider (FSP) registration, non-bank deposit takers (NBDTs), insurance prudential supervision, fair dealing and conduct of financial institutions (CoFI), financial advice, client money and property services (including custody), equity crowd-funding and peer-to-peer lending.  He is the author of the Lexis Nexis Practical Guidance text for Offers of Securities under the Financial Markets Conduct Act 2013.

Jeremy co-leads the firm’s Banking & Financial Services Division, is in The Legal 500 Asia Pacific’s Hall of Fame for Investment Funds, and is ranked in the top tier for Financial Services by Chambers Asia-Pacific.  His thorough understanding of the financial services industry sets him apart.  One client describes him simply as a “great operator with incredible knowledge” – Chambers Asia-Pacific 2022.  He is also praised as an expert who “explains regulations very well, gives good, balanced advice and makes time to help when urgency requires.” – Chambers Asia-Pacific 2021.

Jeremy spent several years working for Ogier, a major offshore law firm, and is admitted to the bar (non-practising) in both Guernsey and the Cayman Islands.

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Professional background

Recent work

Online FinTech platforms

Acting for Sharesies since its inception in the first FinTech Accelerator programme, through projects including development of its fractional investment model, NZX market participant status and introduction of Australian and US equities.

Acting for other online platforms for investment in shares (including equity crowdfunding), debt (including P2P lending), derivatives and property, including Equitise, Pledgeme, Squirrel, Southern Cross Finance, Jasper, Black Bull, Stake, eToro, and others.

Cryptocurrencies, NFTs, and other digital assets

Acting for many New Zealand and overseas clients, including (publicly) Techemy, Techemynt, Brave New Coin, Dasset, Centrality, Altered State Machine, Sylo, TrackBack, Trust Alliance NZ, Toha, Glorious Digital, Cryptovoxels, 0xNodes, Easy Crypto, Zap, FreeDAO and others, including leading global exchanges and platform providers.  Appointed Special Advisor to Finance & Expenditure Select Committee enquiry on cryptocurrencies.

This has included securities law and AML/CFT advice, tax structuring, token sales (including SAFTs, ICOs, IDOs, IEOs), new product development (e.g., the NZDS stablecoin), blockchain consortia formation, and environmental/carbon projects.

Private equity and venture capital (PE/VC) funds

Structuring and establishment of wholesale only limited partnership funds for managers including Pioneer Capital, Icehouse Ventures, Nuance Capital, Continuity Capital, Movac, Better Bite, Alt Ventures, Milford Private Equity, Origin Capital, Pacific Channel, New Ground Capital.

Also advised other managers on investment terms and group structures.

Retail investment funds

Day-to-day regulatory advice and launch of new products (including new KiwiSaver and other unit trust funds) for retail fund managers including Generate, PIE Funds and others.  Developed and helped launch Squirrel’s retail unit trust offering.

Acting for numerous Australian fund managers in relation to offering into New Zealand under the trans-Tasman Mutual Recognition of Securities Offers (MRSO) regime, including DFA, Magellan, Metrics and others.

Large regulatory projects, e.g., financial advice reforms

Providing specialist advice on implementation of large regulatory projects, e.g., external advisers to Westpac on its financial advice reform project across all parts of the bank.

Financial services M&A

Acting for sellers and buyers of financial services businesses including the sale by Westpac of its wealth advisory business to Forsyth Barr, and for Macquarie on its acquisition of AMP Capital’s global equity and fixed income business.


  • 2006, Guernsey
  • 2005, England and Wales
  • 2005, Cayman Islands
  • 1997, New Zealand


  • Certificat d'Etudes Juridiques Françaises et. Normandes l’Universite de Caen, 2004
  • PGDipEcon London (CeFIMs)
  • LLM (Hons First Class), University of Auckland
  • LLB (Hons), BA (French), University of Auckland


  • Member, NZ Private Capital
  • Member, New Zealand Financial Innovation and Technology Association (FinTechNZ)
  • Member, Blockchain Association of New Zealand (BANZ)
  • Member, Institute of Financial Professionals New Zealand Inc (INFINZ)
  • Member, Financial Services Council NZ (FSC)


  • Capital Raising
  • Crowdfunding
  • Cryptocurrencies, ICOs and Tokens
  • Funds Management
  • Hedge Funds
  • Insurance
  • Investment Funds (Retail and Private)
  • Managed Investment Schemes
  • Peer-to-Peer Lending
  • Private Equity
  • Regulatory compliance
  • Securities and Investments
  • Technology
  • Venture capital


  • Ranked Band 1 for Financial Services (previously Investment Funds), Chambers Asia-Pacific
  • Recognised in The Legal 500 Asia-Pacific's Hall of Fame - Investment Funds
  • Partner in MinterEllisonRuddWatts’ internationally recognised Band 1 (Chambers Asia-Pacific) and Tier 1 (The Legal 500 Asia Pacific) Financial Services team