Jeremy Muir

Partner - Financial Services

Jeremy is the national head of the banking and financial services team.

Jeremy is a specialist financial services and investment lawyer. He works with retail and wholesale fund managers (including KiwiSaver and superannuation), trustee companies, derivatives issuers, FinTech (including crowdfunding and peer-to-peer lending platforms), insurers and start-ups.  He is also one of New Zealand’s leading lawyers advising on cryptocurrencies, initial coin offerings (ICOs) and digital tokens – working closely with the Financial Markets Authority and other regulators in relation to the treatment of coins, tokens, schemes and exchanges under New Zealand law.

Jeremy advises on all aspects of the Financial Markets Conduct Act 2013 (FMCA), in particular managed investment schemes and all required licences. He also advises on all other financial services legislation including financial service provider registration, non-bank deposit takers (NBDTs), insurance prudential supervision, financial advice and broking.

Jeremy enjoys working with alternative assets and structures across private equity, venture capital, hedge funds, property investment vehicles, marinas and innovative platforms and products. He is a limited partnerships expert, having established numerous private equity and venture capital funds, including negotiating with significant cornerstone investors such as the New Zealand Venture Investment Fund (NZVIF), New Zealand Super Fund, ACC and Māori investors.

Jeremy spent several years working in offshore funds for a major offshore law firm, and is admitted to the bar in both Guernsey and the Cayman Islands.

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Professional background

Recent work

Generate Unit Trust

Acted for Generate on establishing its first non-KiwiSaver managed fund, the Focused Growth Trust.

Jasper Property Limited

Advised Jasper on developing an online platform for offering and managing property syndications, including its first wholesale limited partnership offer.

Westpac – new financial advice regime

Advised Westpac New Zealand in relation to the Financial Services Legislation Amendment Act and the new financial advice regime.

Financial Services Council of New Zealand

Acted for the Financial Services Council of New Zealand in respect of its merger with Workplace Savings NZ Incorporated.


Advised on the establishment of its first private equity fund and first fund structured as a limited partnership. This was strategically important for Milford as their first private equity fund, and first fund structured as a limited partnership. Milford relied on our market-leading expertise in the establishment of these PE fund structures to ensure a smooth and trouble-fee establishment process and a successful fund launch.

Pioneer Capital Management Limited

Assisted to establish their third private equity fund, Pioneer Capital Partners III LP (PCP III). We played a key role in all aspects of the establishment of PCP III and associated investor and management bodies.

Southern Cross Finance Limited

Advised on all aspects of the transition of its contributory mortgage business to the Financial Markets Conduct Act 2013 (FMCA) regime as a peer-to-peer (P2P) lending service provider. This matter is significant because it was the first P2P lending service licence granted to a contributory mortgage broker of the size of the Southern Cross Financial Group.


Assisted Continuity to invest in a number of New Zealand private equity and venture capital funds, through both primary and secondary acquisitions of interests in those funds. We advised Continuity on a number of unique investment arrangements and provided restructuring advice for tax purposes in relation to Continuity restructuring its investment portfolios across a range of Australian and New Zealand entities.

New Ground Capital Limited

Assisted in the establishment of the Impact Enterprise Fund, as a joint venture with the Akina Foundation, which is New Zealand’s first social impact investment fund.

Innovation Capital Limited

Assisted in the establishment of its first venture capital fund, Wynyard Innovation Fund 1 LP, in order to leverage its existing relationships with fast growing early and seed stage businesses.


Advised on structure and compliance with financial services regulatory laws.


Advised on the New Zealand legal requirements in respect of offering the UC Coin to New Zealand investors, to allow VerifyUnion, a New Zealand-based company, to include New Zealand investors in its offer.

Cryptocurrencies and tokens

Advised a number of New Zealand businesses on development of cryptocurrency and digital token related services, including exchanges, wholesale fund managers, start-up buyers and ICO-related services.


  • 2006, Guernsey
  • 2005, England and Wales
  • 2005, Cayman Islands
  • 1997, New Zealand


  • Certificat d'Etudes Juridiques Françaises et. Normandes l’Universite de Caen, 2004
  • PGDipEcon London (CeFIMs)
  • LLM (Hons First Class), University of Auckland
  • LLB (Hons), BA (French), University of Auckland


  • Member, New Zealand Venture Capital Association
  • Member, New Zealand Absolute Return Association


  • Cryptocurrencies, ICOs and tokens
  • Investment funds (retail and private)
  • Crowdfunding
  • Peer-to-peer lending
  • Private equity
  • Venture capital
  • Regulatory compliance


  • Ranked as a leading Investment Funds lawyer, Chambers Asia-Pacific
  • Ranked as a Leading Individual – Investment Funds, The Legal 500 Asia Pacific