In this episode, Kate Cruickshank talks with Chantelle Cole, Programme Director for the NZ Game Development Sector Rebate at Irirangi Te Motu (NZ On Air), about how AI is reshaping the creative sector, with a particular focus on game development.
[01:37] Kate and Chantelle explore how AI tools like procedural generation, animation and asset generation, quality assurance and generative AI models are significantly improving productivity and efficiency in game development, whilst also improving the gamers narrative experience.
[04:54] Chantelle highlights the game No Man’s Sky, as an example of AI’s impact in this sector, showcasing how game studios can now create vast, dynamic universes for players using various AI enabled tools, levelling the playing field for smaller developers.
[09:04] Kate asks Chantelle about the challenges AI introduces in the creative sector and they discuss concerns around copyright and ethical use of data, quality control, data security and IP protection, and lack of regulatory clarity.
[13:41] They discuss the nuances of intellectual property rights in AI-generated content, comparing New Zealand’s approach to international jurisdictions and stressing the need for careful tool selection.
[16:25] Chantelle talks about AI's future role as a creative co-pilot and urges the industry to push for regulation, compensation models, and security standards that protect creators.
[18:18] Kate asks about AI transparency and accountability in the creative sector, and Chantelle shares examples of AI companies building responsible pipelines that include artist consultation, secure installations, and compensation frameworks.
Information in this episode is accurate as at the date of recording, 16 April 2025.
Please contact Kate Cruickshank, Tom Maasland or our Technology team if you need legal advice and guidance on any of the topics discussed in the episode.
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